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	<title>Comments on: Marketing from the ground up?</title>
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	<description>technology, libraries, and schools</description>
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		<title>By: Marketing from the ground up? &#124; Not So Distant Future &#171; Andrew B. Watt&#8217;s Blog</title>
		<link>http://futura.edublogs.org/2009/05/12/marketing-from-the-ground-up/comment-page-1/#comment-2114</link>
		<dc:creator>Marketing from the ground up? &#124; Not So Distant Future &#171; Andrew B. Watt&#8217;s Blog</dc:creator>
		<pubDate>Sat, 30 May 2009 02:54:02 +0000</pubDate>
		<guid isPermaLink="false">http://futura.edublogs.org/?p=813#comment-2114</guid>
		<description>[...] via Marketing from the ground up? &#124; Not So Distant Future. [...]</description>
		<content:encoded><![CDATA[<p>[...] via Marketing from the ground up? | Not So Distant Future. [...]</p>
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		<title>By: Andrew B. Watt</title>
		<link>http://futura.edublogs.org/2009/05/12/marketing-from-the-ground-up/comment-page-1/#comment-2108</link>
		<dc:creator>Andrew B. Watt</dc:creator>
		<pubDate>Mon, 25 May 2009 21:29:35 +0000</pubDate>
		<guid isPermaLink="false">http://futura.edublogs.org/?p=813#comment-2108</guid>
		<description>There are two things to consider here.  First, the tools that teachers need are not going to be the same in every district.  One school needs physical hardware, so that they can teach spreadsheets and word processing to students who don&#039;t have access at all.  Another needs video equipment and high powered graphics software to support a budding film school. A third needs chat software to ask if the computer lab is free.  A fourth needs podcasting software and blogs.    Each district — each school! — is going to approach this problem a little differently, based on their goals and intentions.

But! The second thing to consider here is the disruptive nature of these software tools.  A student who wants to make films needs instruction, yes: &quot;this is a cut, this is a pan, this is a fade-in,&quot; and so on.  Another student needs instruction in blogging, in podcasting, and digital storytelling.  A third needs access to the Net to learn calculus, because her school doesn&#039;t provide that kind of coursework. 

But those students, and their teachers, don&#039;t need a building in which that work is to be done.  In fact, for digital storytelling, having access to a range of localities is important. A podcaster may wish to interview downtown merchants, and botanists at the botanical garden, and scientists at a local biotech company.  And the calculus student can work through online lessons from home, occasionally calling in to her accountant-coach.  

Not only do they not need a building (maybe a smaller building, or a storefront will do), they don&#039;t need an administrative staff.  A server, happily humming away in the closet of an interested parent, can serve to provide e-mail, wiki, blogging, podcast-serving, and database service to the students, their learning coaches, the tutors, and the parents.  Outside agencies — the town parks league, the basketball club, the independent martial arts academy, the yoga studio  — can provide coordinated instruction in physical activities.  Companies can provide apprenticeships in technology, business management, and all manner of other tools.

Over the next twenty years, a lot of schools are going to close as the technology reaches into their neighborhoods that replaces that kind of infrastructure.  The teachers that are prepared to survive, and thrive, in a technology-leveraged world, are going to succeed.</description>
		<content:encoded><![CDATA[<p>There are two things to consider here.  First, the tools that teachers need are not going to be the same in every district.  One school needs physical hardware, so that they can teach spreadsheets and word processing to students who don&#8217;t have access at all.  Another needs video equipment and high powered graphics software to support a budding film school. A third needs chat software to ask if the computer lab is free.  A fourth needs podcasting software and blogs.    Each district — each school! — is going to approach this problem a little differently, based on their goals and intentions.</p>
<p>But! The second thing to consider here is the disruptive nature of these software tools.  A student who wants to make films needs instruction, yes: &#8220;this is a cut, this is a pan, this is a fade-in,&#8221; and so on.  Another student needs instruction in blogging, in podcasting, and digital storytelling.  A third needs access to the Net to learn calculus, because her school doesn&#8217;t provide that kind of coursework. </p>
<p>But those students, and their teachers, don&#8217;t need a building in which that work is to be done.  In fact, for digital storytelling, having access to a range of localities is important. A podcaster may wish to interview downtown merchants, and botanists at the botanical garden, and scientists at a local biotech company.  And the calculus student can work through online lessons from home, occasionally calling in to her accountant-coach.  </p>
<p>Not only do they not need a building (maybe a smaller building, or a storefront will do), they don&#8217;t need an administrative staff.  A server, happily humming away in the closet of an interested parent, can serve to provide e-mail, wiki, blogging, podcast-serving, and database service to the students, their learning coaches, the tutors, and the parents.  Outside agencies — the town parks league, the basketball club, the independent martial arts academy, the yoga studio  — can provide coordinated instruction in physical activities.  Companies can provide apprenticeships in technology, business management, and all manner of other tools.</p>
<p>Over the next twenty years, a lot of schools are going to close as the technology reaches into their neighborhoods that replaces that kind of infrastructure.  The teachers that are prepared to survive, and thrive, in a technology-leveraged world, are going to succeed.</p>
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