2010 July

Entries from July 30th, 2010

Stepping out of the bubble

July 30th, 2010 · 2 Comments · Change, Leadership

Chip and Dan Heath point out in their influential book Made to Stick that we suffer from the “Curse of Knowledge”—“Once we know something, we find it hard to imagine what it was like not to know it.” This is a key dilemma facing educational leaders, from Arne Duncan to campus level principals. How do [...]

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Marketing 101: Lessons from Barnes/Noble

July 9th, 2010 · No Comments · Web 2.0

I’ve been spending a lot of time this summer (due to rain) visiting my local Barnes and Noble store. Having just bought a few Kindles for the library, I’ve been intrigued by their marketing of their e-book reader, the Nook. Barnes and Noble is doing some brilliant things in marketing the Nook, something libraries could [...]

Measuring our successes

July 9th, 2010 · 1 Comment · Web 2.0

One obvious way to publicize library services to students, administrators and parents is to use some sort of social media vehicles. But as Vancouver librarian Cecily Walker asks in her blog post, Social Media Strategies for Libraries, do you just develop a plan on the fly, or think through things before you dive in? As [...]

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It’s kind of hard to explain, but…a riff on Twitter, BBQ, and friends

July 7th, 2010 · 2 Comments · Web 2.0

When people ask me about Twitter, they can hear how enthusiastic I am, and how many connections I’ve made, and how I wax on and on about what I find so interesting about it. But I find that I usually begin these conversations with…”It’s kind of hard to explain, you just have to try it….” [...]

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It’s a good thing. . .

July 1st, 2010 · 3 Comments · Web 2.0

I am a little late in sharing this, but I’m so pleased and surprised to have been selected for Salem Press’s Library Blog Awards as second-place for school library blogs. I applaud Salem Press for taking the initiative to recognize the excellent work for the profession that the public, academic and school library bloggers contribute. [...]