As the new school year begins, it’s an excellent time to consider how to integrate ongoing advocacy efforts into your library program. The point is to highlight what your library does and inform your larger community about your library and your program. In a recent article I wrote for School Library Journal, “Everyday Advocacy“, there [...]
Entries Tagged as 'Marketing'
Rethinking library advocacy
April 18th, 2010 · 6 Comments · Marketing, Web 2.0
With the cuts facing libraries around the country, how to improve our advocacy methods has been a paramount topic lately. On Monday, I’m cohosting a webinar in the TL Virtual Cafe featuring Buffy Hamilton and Chris Harris on the crisis in staffing cuts many libraries around the country are facing and some proactive measures to [...]
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Ideas for marketing your library or “The Library is up the street”
December 12th, 2009 · No Comments · Marketing, Web 2.0
In her recent presentation Be Where Users Are: Online Marketing for Public Libraries the Librarian In Black, Sarah Houghton-Jan, explores some poweful marketing ideas for making your library (or your school for that matter) more visible and accessible to students and parents. We teach students about managing their digital profiles, but are we managing our [...]
Tags:"Librarian in Black"·"library marketing"·"school library marketing"
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