Seth Godin writes more about the iPhone, and how Verizon turned the contract with Apple down.

  As Julia Roberts says after she is turned away from a Beverly Hills boutique in Pretty Woman, ‘Big mistake. Huge.’

Godin points out that “no” is often the default answer, “because the potential for upside seems too small compared to the mammoth disruption that organizations imagine will beset them.”

In another post he comments,

“Most organizations need a good reason to do something new.  All they need is a flimsy excuse to not do something for the first time.”

As we are trying to rethink our library design and service, or are trying to rethink “school” in general, how can we avoid being that “guy from Verizon?”