Marketing 101: Lessons from Barnes/Noble

I’ve been spending a lot of time this summer (due to rain) visiting my local Barnes and Noble store.  Having just bought a few Kindles for the library, I’ve been intrigued by their marketing of their e-book reader, the Nook. Barnes and Noble is doing some brilliant things in marketing the Nook, something libraries could take a lesson from.  Part of what’s brilliant about it is that they are taking a device which might “steal” business away from their physical stores, and making it work […]