In her recent presentation Be Where Users Are: Online Marketing for Public Libraries the Librarian In Black, Sarah Houghton-Jan, explores some poweful marketing ideas for making your library (or your school for that matter) more visible and accessible to students and parents. We teach students about managing their digital profiles, but are we managing our own? And are we making ourselves easy to find for both parents, students, and those wanting to connect with us globally? Creating a more virtual library also means being easily […]