Retail, technology and digital libraries: Internet Librarian 2012

Two presentations today: Retail and Technology trends in Service Adam Eisholz, Brittany Austin, Laura ten Pas and Elisa Polglaze, Librarians- Fashion Institute of Design) Consumer is changing.  Customers taking their devices with them, comparing prices (showrooming).   Harvard Business Review described the consumer decision journey  like a funnel–from many brands to fewer to final choice.  Now the consumer journey looks like a galaxy, with a consideration and evaluation stage–where they may find out about new brands, get word of mouth, read online reviews, researcy customer […]