Marketing from the ground up?

In their chapter “The Wiki Workplace” in Wikinomics(Tapscott/Williams), the authors write about Ross Mayfield, whose company Socialtext tries to develop tools that meet the changing needs of clients to share, collaborate and have a flexible workflow. It started me thinking about the workflow in schools, which on my campus is still very email oriented, for example. Mayfield points out in the book that email is a broken system, and that one could argue that only “ten or twenty percent of e-mail is productive.” So he […]