Side by side in Business Week this week:

“Young and Hungry” article about Indian companies and young Indians “desperate to improve their lives.”   Facing that, an ad for steel company Arcelor Mittal, entitled “Boldness Changes Everything.”

Thinking about what it would be like if all our students were “young and hungry” about reading and learning, and wondering what we can do to instill not just knowledge, but hunger.    How can boldness in our schools change that?

Also, thinking about how the company portrays themselves in their new corporate magazine, (scroll through the pages to see their design and branding), and how we in schools portray ourselves to the public.

Their company logo?  “Transforming tomorrow.”

Do we convey ourselves to students or parents with such a good sense of branding?